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Reuters has a story saying that plans to unveil an online wine store next month, and should be able to sell the product in 26 states.

According to the story, “Napa Valley Vintners, a nonprofit group representing 315 vintners in the famous California wine-producing region, has already begun to set up workshops for wineries interested in selling through the retail giant … Industry insiders said Amazon's entry into the wine market would be a good counterpoint to the shrinking pool of distributors amid consolidation in their industry.”

KC's View:
The really good news is that, according to the story, wine purchases on Amazon will qualify for its Amazon Prime discount shipping program, in which goods are shipped free for a yearly fee of $79.

I’ll be very interested to see what kinds of wine clubs Amazon sets up, and how it allows consumers to build preference lists that it can market against.

Full disclosure: MorningNewsBeat Content Guy Kevin Coupe has a business relationship with…but he’d be excited about the wine club possibilities even if he didn’t.