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In Massachusetts, the Patriot Ledger reports that Ahold-owned Stop & Shop has withdrawn its trademark infringement lawsuit against Whole Foods, saying that the matter had been “resolved amicably.”

Last July, Stop & Shop filed suit against Whole Foods, accusing the natural/organic foods grocer of stealing its “Real Deal” ad campaign and promotional strategy, which Stop & Shop was using to highlight discounted items in its stores.

According to the suit, Stop & Shop and its sister chain, Giant Food, launched its “Real Deal” campaign in May, while Whole Foods rolled out its version in June.

After the litigation was initiated, Whole Foods renamed its campaign “The Whole Deal,” which laid the groundwork for a resolution to the dispute.

KC's View:
The Dalai Lama says that “if you wish to experience peace, provide peace for another.”

It’s good to know that Stop & Shop and Whole Foods are paying attention.