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The Washington Post reported over the weekend that in tough economic times, “we have traditionally turned to the three big vice industries -- gambling, smoking and drinking -- to help ease our pain.

“But this time around is different. Smoking has fallen into such ill repute that many municipalities ban it. Fuel costs have made driving or flying to a casino a pricey proposition, and gambling has become almost an afterthought at many of the lavish new ones. Now it seems the only acceptable -- and affordable -- sin left is alcohol, namely beer.”

While the beer industry has not been experiencing a lot of growth in recent years, analysts say that the current economic doldrums could be good for the industry, becoming a “go-to” drink for a lot of people. “More than 16 million barrels of domestic beer were sold in the United States in July, and annual sales through that month are up 1.4 percent, the largest increase since 1990, when the economy was headed toward a recession,” according to the Post.

And, the Post has a great quote from beer historian Maureen Ogle, author of Ambitious Brew: The Story of American Beer: "Beer will get you through times of no money better than money will get you through times of no beer."

KC's View:
We’ll drink to that.