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The Charlotte Observer reports that Campbell Soup “is adding asterisks and something like footnotes to a line of reformulated Select Harvest soups aimed at making the growing number of careful label-readers among grocery shoppers more comfortable.”

The goal of the reformulated labels is to demystify certain ingredients and provide interested consumers with better and more useful information – not just when it comes to things like chicken, but also ingredients like “maltodextrin,” which few people are likely to understand. The new labels, for example, note that maltodextrin is a carbohydrate made from potato or corn starch.

KC's View:
More information is almost always better information. Campbell may be trying to fit all this stuff on the label now, but you have to figure in a few years they will be able to convert it to some sort of electronic format that will be accessible via cell phones or PDAs.