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Dow Jones reports that Tesco “wouldn’t comment” on reports that it is planning to unveil a new value-driven line of grocery products that will be positioned to target customers hit hard by economic tough times.

Aldi – the German retailer that competes with Tesco in the UK - had primed the speculation pump, saying that while Tesco might be able to compete with it on price, it would not be able to do so on quality.

Tesco, Dow Jones notes, owns more than 30 percent of the UK grocery market, while Aldi’s market share is about one-tenth the size of the market leader’s.

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