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ConAgra Foods announced yesterday that it has begun using post-consumer recycled plastic in its frozen meal trays, which it said would divert eight million pounds of that material each year from landfills to the recycling stream. According to the company, the decision should reduce greenhouse gas emissions by 15,200 tons of CO2 per year, which is approximately the equivalent of taking 2,000 cars off the road each year.

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KC's View:
It is only 2,000 cars and only eight million pounds of plastic, which I guess in the scheme of things isn’t that much. But it is a smart move in the right direction…and part of a broader movement of which consumers will approve.

Remember what Management Ventures’ John Rand said here last week about the “new premium”? That customers increasingly aren’t just interested in the value of the products they buy, but also in the values of the companies with which they do business.

Attention must be paid.