Pork producer Nature's Premium Brand announced that it will become the first North American pork company to track DNA for reliable and accurate traceability back to the farm where the animals were raised. Nature's Premium will use IdentiGEN's DNA TraceBack system, which has been verified by the US Department of Agriculture (USDA).
- KC's View:
Traceability will give shoppers the kind of reassurance they need, especially in a climate where there are far too may questions about the safety of the foods they are eating and feeding to their families. The amazing thing is that it has taken so long; Feargal Quinn began using DNA traceability systems in his Irish Superquinn stores more than decade ago, if memory serves.
We ought to have more such systems here in the US, and both government and industry ought to be embracing them.