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• The Wall Street Journal reports that PepsiCo plans to introduce a new water drink enhanced with stevia – a controversial herb that serves as an artificial sweetener – under the SoBe Life label. However, because stevia has not yet been approved by the US Food and Drug Administration (FDA), the product will first be rolled out in Latin America, starting in Peru.

The Journal notes that PepsiCo has beaten Coca-Cola to the punch on this one; Coke has its own stevia-sweetened soft drink in the pipeline, but is awaiting FDA approval before moving forward with it.

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