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The Austin American-Statesman reports that Whole Foods, hit with a lawsuit by Stop & Shop over its use of “The Real Deal” as an ad slogan promoting low prices – Stop & Shop said it used it first – has decided to change its campaign slogan to “The Whole Deal.”

It is unknown whether Stop & Shop will drop the suit.

KC's View:
“The Whole Deal” is actually a better slogan for Whole Foods. Not only does it tie into the chain’s name, but it also suggests both value and quality…which is consistent with its broader brand message.