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The Minneapolis/St. Paul Business Journal reports that Fresh Seasons Market, the upscale fresh food-driven supermarket with one store in Minnetonka, plans to open another location, in Victoria, Minnesota.

Dale Riley, co-owner and president of Fresh Seasons, tells the Business Journal that Victoria is the right place for the company to expand. “It’s a growth area and there aren’t a lot of grocery stores readily available to the people of Victoria and the surrounding communities. It’s a good distance for people to drive and the demographics are good for a store like ours.”

Riley is a former Lunds/Byerly’s and Kowalski’s Market executive, and he says that he continues to look for other locations in the area.

The paper notes that Victoria does not have a supermarket at the moment, and that officials there have worked closely with Fresh Seasons to bring the project to fruition.

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