business news in context, analysis with attitude

Marketing Daily reports that “the Simmons Kids National Consumer Survey … says a significant majority of kids express concern for environmental issues, and that nearly three-quarters of them believe in buying recycled paper products.

“Furthermore, more than half of 6- to-8-year-olds encourage their parents to buy green products--with Hispanic children leading other demographics by a wide margin. The Hispanic kids' environmentalism, in turn, may be the reason why the Pacific region—with its large Hispanic population--leads all other areas in numbers of kids pushing their parent to go green.”

KC's View:
Young people don’t tend to make excuses or rationalize excesses when it comes to the environment. They tend to see things in black and white. Which, I think, is a good thing. We all ought to pay more attention.