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• Walmart’s membership warehouse Sam’s Club division announced yesterday that it will offer college students a special membership tier – one-year for $40, with a $15 gift card included, for people with a valid college ID and college email address. In addition, the membership will include a free second card for students to give their roommates or friends.

The goal of the tactic is to increase membership fees, the growth of which the company said last year was not meeting expectations.

KC's View:
Smart idea, and the first thing I did when I saw this story was check to see where the closest Sam’s Club is to my son’s college. (Just 17 miles, as it happens, from Delaware, Ohio, to Dublin, Ohio.) In a tightening economy, I suspect a lot of other parents may be doing the same.