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What do Publix and Clorox have in common?

The wRatings Corporation, an independent competitive research firm, announced yesterday the results of its annual Most Competitive Retail & Consumer Goods Study. In the report, Clorox rises from #14 in 2007 to #1 in 2008 with a score of 96.1, while Publix is the #1 retailer with a score of 92.0.

A W Score of 100 means the business built the highest consumer and economic advantages when compared with the 540+ companies in the wRatings national coverage.

According to the report, “Being strong on both the consumer and financial fronts, highly competitive companies are most likely to withstand the economic downturn. For example, Clorox so far has successfully passed on rising commodity costs to consumers because consumers value their stability and usability over rival products. At Publix, consumers prefer shopping at the grocery store because of their superior customer service, something supercenters and warehouse clubs typically lack. No doubt that an employee-owned company helps motivate Publix staff.”

KC's View:
No doubt.