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MarketWatch reports that Supervalu-owned Jewel-Osco plans to open a new small-store format in Chicago.

The 16,000 square foot store, which will run under the “Urban Fresh by Jewel” banner, will open this fall in Lincoln Park, just north of downtown. It “is designed as a specialty grocery store catering to the unique shopping needs of busy, on-the-go professionals and time-sensitive commuters,” according to MarketWatch. “ One of the store's key offerings will be a variety of ready-to-go meal solutions, ranging from gourmet sandwiches to dinner entrees. The store will carry produce and organic offerings, as well as a selection of fresh meats and seafood.”

KC's View:
Certainly sounds like a savvy move…and in line with the current investment in small stores by companies such as Walmart, Safeway and Tesco’s Fresh & Easy.

Y’think it is a coincidence that Chicago is mentioned often as a likely next target market for Fresh & Easy? Maybe…but this certainly gives Jewel a way to preempt Tesco before it gets there.