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• The New York Times reports that NBC Universal has signed a multimillion dollar deal with Walmart that will have the retailer’s commercials appearing in what are being called “momtourage” segments that are designed to help people be better parents.

The “momtourage” segments will appear in a number of NBC Universal venues seen as being family-friendly, such as the “Today” show, the iVillage website, and the Oxygen cable network.

KC's View:
But probably not on “Law & Order.” Though that’s one I’d personally want to see…