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On the heels of yesterday’s opening of its 62nd Fresh & Easy Neighborhood Market in the western US – this one in Manhattan Beach, California - Tesco announced that it plans to open one of the small format stores in South Los Angeles, an inner city neighborhood closely associated with gang violence, that has been underserved by the mainstream supermarket business.

The store will be opened at the corner of Central Avenue and Adams Blvd., according to Tim Mason, CEO of Fresh & Easy, who said that the location – along with a unit opened in Compton earlier this year - underlines the company’s desire to open stores in a wide variety of venues and serve people in disparate economic circumstances.

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