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The National Association of Convenience Stores (NACS) announced yesterday that is launching a new Convenience Tracking Program (CTP) to both retail and supplier members this fall. CTP is described as “a store-level shopper entry/exit research, insight and consultancy program. The program is full disclosure, meaning each retailer can benchmark their shopper feedback with other chains’ shopper feedback … which can be leveraged to provide action points and priorities to fill any gaps in performance.”

NACS said that CTP, which was developed by the him! retail consultancy in the UK, !, already has become a collaborative "common language" between retailers and suppliers for capturing customer shopping feedback in both the U.K. and Australia.

KC's View:
In an environment where every customer matters, every shopper relationship is a competitive advantage, and every sale can be part of a foundation that makes the difference to a company’s viability, developing and utilizing programs like CTP strikes me as incredibly important.