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The Nielsen Company is out with new research suggesting that while food prices may be rising, they may not have an enormous impact on July 4 consumption habits.

According to the research, during the four weeks surrounding the Independence Day holiday consumers are expected to spend $215 million on more than 110 million pounds of hot dogs, $117 million on 25 million pounds of ground beef, not to mention will purchase 23 million cases of beer and more than 240 million cases of soft drinks.

KC's View:
Count me in as being responsible for at least some of this. Because, as you all know, I like mine with lettuce and tomato, Heinz 57 and French fried potatoes, big Kosher pickle and a cold draft beer…