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The Cincinnati Enquirer reports that Procter & Gamble and ConAgra have announced a deal that will allow Con Agra to license some of P&G’s packaging technologies and food ingredients.

The two items being licensed, according to the story, is the bottle technology used for Febreze fabric deodorizing spray, and Calsura, a P&G-developed calcium.

The Enquirer writes, “The deal is a first for P&G, which under CEO A.G. Lafley has emphasized licensing deals but until now had not allowed outside companies access to its packaging know-how. That should boost ConAgra, given the level of research and development P&G puts into the design of its products.”

KC's View:
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