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The Washington Post reports that Ahold-owned Giant Food has “lowered the price of 350 commonly prescribed generic drugs to $9.99 for up to a 90-day supply,” a decision that follows a similar move by Wal-Mart, which was then followed by Food Lion and Safeway.

According to the story, “Andrea Astrachan, Giant's consumer adviser, said the new prices were designed to attract customers who want to shop for groceries and fill their prescriptions at the same time. The move is an important one for Giant. The chief executive of parent company Ahold attributed part of the chain's sales decline at stores open at least a year in the most recent quarter to lower pharmacy sales.”

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