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• The Northwest Arkansas Morning News reports that “Wal-Mart is working with farmers to incorporate more local sourcing into its produce assortment, Jack Sinclair, executive vice president for grocery merchandise, said Thursday … The retailer's move toward locally-sourced products is part of a broader initiative to ethically source its merchandise and promote social responsibility.”

According to the story, “Wal-Mart's new local sourcing efforts benefit the company two-fold -- it reduces transportation costs and supports its sustainability goals to sell products are earth-friendly and ethically sourced.

“It will also mean customers will find produce that is fresh and ripe, and helping support the local economy.”

KC's View:
Bingo.

The other stuff is important, but it is the “produce that is fresh and ripe, and helping support the local economy” that will resonate with shoppers.

And ought to worry competing retailers who should have staked out this territory years ago.