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Food Lion announced yesterday two initiatives designed to support local suppliers in the markets where it operates.

The company said that it is supporting the Certified South Carolina program, a cooperative effort among producers, processors, wholesalers, retailers and the South Carolina Department of Agriculture to brand and promote South Carolina products. A promotion will be running in Food Lion, Bloom and Bottom Dollar Food stores from June 11-24, and the goal is to build consumer awareness and help customers to easily identify, find and buy South Carolina products. South Carolina grows many different types of fruits and vegetables, in addition to its animal, forestry, greenery and specialty products.

Food Lion also said that it is running a “Got To Be NC Products” promotional campaign during the same time period, which also is designed to bolster loyalty to the state’s suppliers. During the promotion, sales fliers will feature North Carolina products and some stores will have local vendor in-store samplings and wine tastings, and be visited by the 2008 North Carolina Watermelon Queen, 19-year-old Brittany Mae White.

KC's View:
Doesn’t get any better than that. If transparency and traceability are as important as I think they are, then more and more, local products are going to have an edge.