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Ahold-owned Stop & Shop announced that it will team up with the US Department of Agriculture (USDA), as part of “Partnering with MyPyramid: Corporate Challenge,” to, in the words of the official press release, “encourage consumers to shop for healthy foods and live a healthy lifestyle … The company will provide key messages to customers such as ‘Vary Your Veggies’ and ‘Make Half Your Grains Whole,’ as well as encourage customers to use the new interactive tools on such as the MyPyramid Menu Planner and MyPyramid to plan menus and track their daily intake.”

At the same time, IGA USA announced that it has been “officially named by the U.S. Department of Agriculture (USDA) as a Charter MyPyramid Corporate Challenge Partner.” Once again, there was a press release: “In 2009 the MyPyramid concept will be introduced into IGA’s marketing lineup through the IGA Hometown Healthy Challenge, an event that will be held in IGA stores Feb.15 – March 14. The event will encourage IGA shoppers to recognize and experience MyPyramid’s ‘Steps to a Healthier You’ platform through a MyPyramid consumer education sweepstakes with fitness oriented consumer prizes. With the support of IGA’s Licensed Distribution Centers (LDCs) and Red Oval Family manufacturing partners, IGA stores will also offer during a two-week time period within the event valuable savings on healthier food choices from family-favorite brands.”
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