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The Chicago Tribune reports that “America's two largest hot dog makers are waging a wiener war as grills fire up this summer, hoping to win over customers and secure the No. 1 spot atop the stagnating frank market.” The Tribune notes that “experts say the frank fight may become more difficult as the economy sours and hot dog consumption -- at least among adults -- hits its lowest level since the mid-1980s.”

“The latest round in the long-running feud comes as Kraft Foods Inc.'s Oscar Mayer brand gives its signature hot dog a makeover aimed at stealing momentum from Sara Lee Corp.'s Ball Park Franks. Kraft hopes its reformulation -- its first in 20 years for the all-beef hot dog -- and a massive promotional campaign attract new customers and their palates with a zestier, meatier recipe.”

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