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Delhaize-owned Bloom Supermarkets, part of the Food Lion chain, has announced its official launch of the Guiding Stars nutrition labeling system that awards one, two or three stars to products identified as being good, better or best in terms of a complicated and proprietary nutritional algorithm.

The Guiding Stars system proved to be a success at Delhaize’s Hannaford Bros. chain, where sales of products given stars showed stronger growth than similar products that did not earn stars.

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