business news in context, analysis with attitude

CNN reports that Kroger has decided to expand its fuel discount program chain-wide, which gives shoppers 10 cents off per gallon for every $100 they spend inside a Kroger supermarket. Previously, CNN notes, “the programs weren't carried over between regions, so a vacationing shopper at a Kroger-owned Ralphs store in California didn't previously get the spending credit for the discount back home in Cincinnati.”
KC's View:
Forget about gas discounts. Based on the price of gas and rising cost of food, if Kroger and other supermarkets really want to make money, they ought to be in the business of selling second mortgages. Because that’s what we’re all going to need pretty soon in order to keep up…