business news in context, analysis with attitude

In upstate New York, the Daily Gazette reports that while "many supermarket shoppers depend on so-called loyalty cards for in-store discounts … few of them realize a simple bar code scan could end up saving them much more than money. Increasingly, supermarket chains are relying on these programs to gather the information they need to contact customers almost instantaneously after a recall has been issued."

Case in point – Price Chopper Supermarkets, which has used the customer information accessed via the AdvantEdge loyalty card three times this year to identify shoppers who have bought CPG products that have been recalled, and then reached out to those shoppers via phone call.

KC's View:
You'd think that this capability alone would be enough to overcome the concerns of so-called privacy advocates.