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Wal-Mart has launched a new website designed to recruit employees for its new small-store format, Marketside, which it plans to open in four Arizona cities – Chandler, Gilbert, mesa and Tempe - later this year as a response to Tesco's Fresh & Easy concept.

The site says:

"If you’re looking for an exciting position with ample opportunity to grow within the world’s largest retail company, then Marketside is the place for you!

"Marketside associates are enthusiastic people with a passion for fresh and delicious food! We are looking for candidates with superior customer service skills and who enjoy working in a team environment. If this sounds like you, you’ll feel right at home in our fun, fast-paced, small-store environment!

"Who We Are…

"Marketside is the neighborhood market for busy people with a taste for fresh and delicious food. We simplify the daily challenge of creating an enjoyable meal by providing inspiring choices, while also offering everyday favorites at great prices in an easy-to-shop environment. Marketside is dedicated to helping our customer answer the question 'What’s for dinner?' Come join our Marketside team and be a part of this brand new shopping experience!"

The site is:

KC's View:
The goal here, as for Safeway in its new small-store format, seems pretty simple.

To be fresher. And easier.

Let the games begin.