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Starbucks announced this week that it will reinstate its annual leadership conference, and will bring together 10,000 store managers and other "field leaders" in New Orleans next October "to reinvigorate the passion within the company," according to a story in the Seattle Times.

CEO Howard Schultz made the announcement in an email to company employees yesterday. The leadership confab was cancelled last year in order to pay for salary increases for in-store employees.

""Our Leadership Conference has always served as a platform for unveiling innovative, new initiatives, and this year will be no different," Schultz wrote in the email. "It's really hard to describe, in words, just how meaningful, how thrilling and inspiring our conferences have been over the years. But trust me when I tell you that the atmosphere has been charged with enthusiasm and our partners were fired up to do great things and inspire others to join in the effort on behalf of Starbucks, which they did. And I anticipate that the reaction after this year's conference will be the same."

KC's View: