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• The New York Times reports this morning that Guatemalan fried chicken chain Pollo Campero has opened a new location inside a Texas Wal-Mart, the first of an expected 20 locations that the company hopes to have open inside various Wal-Mart stores by the end of next year.

For Wal-Mart, the move is part of a broader strategy to appeal to the growing Hispanic population in the US, offering "a new opportunity to reach out to its diverse range of shoppers as it customizes some aisles in its mammoth stores to sell culturally attuned products," according to the story in the Times. For the chicken purveyor, the move is part of its US strategy – t currently has 50 stores in the US, and the alliance with Wal-Mart is seen as potentially transformational in terms of its US visibility.

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