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Starbucks has announced that it will soon begin offering its patrons free Internet service…but not all its customers, and not free all the time.

The company said that it will offer two hours of free wireless high-speed Internet service each day to people who hold a Starbucks card and use it at least once a month. According to a spokesman for the company, its records show that most people go online for about an hour a day while at Starbucks, so the offering seemed like a "meaningful benefit.

The new policy is keyed to coincide with Starbucks' switch from T-Mobile Wi-Fi service to AT&T.

KC's View:
At one level, I applaud this decision by Starbucks – I've been urging it here on MorningNewsBeat for a long time.

That said, it is as if Starbucks wants to be just a little bit pregnant. Not possible. If indeed holding a Starbucks card is to be the qualifier – and that seems like a reasonable condition – then don't put a timer on the people using it. After all, they've already established their loyalty, and the longer they are in the store, the more opportunities Starbucks has to sell them something else.