USA Today reports that Ireland-based IdentiGEN Ltd., which uses DNA tracing technology to track meat back to the source animal, is coming to the US after successfully worked with European companies such as Superquinn and Tesco. The company says it has at least three US companies that want to work with it, but none are yet prepared to go public with that information.
- KC's View:
Superquinn has been engaged in a broad and ambitious traceability effort for years, and it is one of the reasons that the company has an enduring and sterling reputation with Irish shoppers. It wasn't that long ago that Feargal Quinn told me that traceability and transparency were key tenets in the operation of a retail business today. "I don't think you can give too much information to consumers," he told me. "The big word there is trust…the cost is well-worthwhile.”
Couldn’t have said it any better myself.