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The East Bay Business Times reports that Safeway CEO Steve Burd described produce as "the medicine cabinet of the future" in a speech to the United Fresh Produce Association – a statement that, not surprisingly, generated significant applause.

However, Burd also told the audience that he " favors coupling good nutrition with market-driven reform of the nation's ailing health care system," a mission to which he has devoted much of his time over the past few years.

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