business news in context, analysis with attitude

The Kroger Co. said yesterday that while it previously announced that shoppers could bring in their government-issued economic stimulus checks and cash them for Kroger gift cards that would include a 10 percent bonus, it now will no longer necessary to have such a check to get the additional money.

Now, Kroger says, shoppers just have to bring in $300 to get a gift card for $330 – no stimulus check required. However, shoppers do need to have a Kroger loyalty card to take advantage of the program, which will be in $300 increments, up to $1200.

"We tied it to the economic stimulus, but it was just a good time to launch because we knew consumers would have a little extra money and we can help them stretch their grocery dollars," said Kroger spokeswoman Johnna Reeder.

KC's View: