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Safeway yesterday announced that all of its stores will cash for free the economic stimulus checks being distributed by the federal government, and will award customers who have a Club Card a 10 percent discount certificate that is good on purchases made within 48 hours.

"We are pleased to offer this no-cost check cashing service and to provide customers with an extra discount to help stretch these funds farther,” said Safeway CEO Steve Burd. "We understand that most people have plans for their checks. Our program provides consumers the freedom to allocate their rebates according to their needs, while enjoying a 10 percent savings if they spend some of it at Safeway.”

The program runs from May 14 through July 19, 2008.

KC's View:
The supermarket business in general has responded smartly to the issuance of the economic stimulus checks. Good to see.