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• The Boston Globe reports this morning that during an analyst meeting in New York, Wal-Mart US CEO Eduardo Castro-Wright said that the company's low price positioning is both keeping its low-income customers loyal and attracting more affluent shoppers feeling the pain of the economic slowdown.

"It's up to us with our store experience to capture their (more affluent customers') imagination and make sure they shop with us when things turn around…We are very well-positioned because, first of all, we have credibility in price leadership. That's not something you build overnight," " Castro-Wright said.

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