business news in context, analysis with attitude

The Wall Street Journal this morning reports that Starbucks plans to unveil two new drink lines – a smoothie-like beverage made with fresh fruit and whey powder, and a sweet, icy drink said to be more "indulgent" – in an effort to woo back customers who have deserted the company's stores.

The company says that it expects the new drinks to be a "huge differentiator" that cannot be found at any of its competitors. In both cases, while the company is not divulging names and pricing, the drinks are expected to be affordable so that they will attract customers who may have decided that $4 lattes are too pricey during an economic slowdown.

KC's View: