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Taco Bell has struck a deal with Oklahoma City to make its Fresco Menu, which has nine items with less than nine grams of fat apiece, the official menu of the OKC Million Challenge, which is designed to help citizens of the city to lose a combined million pounds of fat.
KC's View:
Caramba! The idea that a fast food joint is connected to this sort of healthy eating/healthy living initiative is sort of depressing. And it just speaks to the fact that fast food places are a lot more savvy about these kinds of marketing opportunities than a lot of supermarket chains … which should be the destination of choice for people looking to make intelligent choices in search of better health.