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Published reports say that Wal-Mart has completed rolling out its "Site to Store" service, which allows consumers to order products online and then get free shipping – as long as they picked the items up at a local Wal-Mart bricks-and-mortar location.

The service now is available at more than 3,300 US stores, and the retailer said that about a third of all orders placed at Walmart.com have used it during the past four months since the service was announced. In addition – and this is worth paying attention to – the company said that 50 percent of all the orders placed using the “Site To Store” program were first-time orders on Walmart.com.

"We don't want to compete with the stores," Walmart.com CEO Raul Vazquez tells Reuters. "We want to complement the stores."
KC's View:
It is too early to offer a final judgment on the “Site To Store” concept, but not too early for me to eat a little humble pie on this one.

When this first was announced a few months ago, my recollection is that I was skeptical – that the idea of picking up an online order at a local store seemed to go against all the reasons I like to use the Internet for shopping.

But clearly I’m a little out of the mainstream, at least in this case. Go figure.