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The New York Times reports that “in just three years, sales of 100-calorie packs of crackers, chips, cookies and candy have passed the $200-million-a-year mark, making them a breakout hit on par with the SnackWells low-fat fad of the 1990’s.”

This is just the beginning, the Times suggests, with plenty of new products on the way. And, it writes, “the growing popularity of these snack packs — sales grew nearly 30 percent last year — may also be another sign that some consumers have had their fill of supersize food.”

The Times also notes that “a report last month from the Hartman Group found that 29 percent of Americans believed that 100-calorie packages were worth the extra cost.”
KC's View:
My favorite coming product cited by the Times is 100-calorie bags of Twizzlers, which are only the best candy in the marketplace. (Okay, maybe that’s a little over the top. But it is the one candy that, on a desert island, I’d chose to have cases of washed up on shore.)

This makes me a prime example of what analysts say is the real consumer phenomenon – shoppers who don’t want to think. Which is why these kinds of ideas, proving real solutions to consumer problems, make so much sense and should be emulated more often and more specifically in the retail environment and in fresh foods departments.