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The Washington Post reports that Ahold-owned Giant Food has seen its market share in the Washington, DC, market drop to 37.12 percent during the past year, down from 38.02 percent a year ago. The drop is attributed to increased competition from the likes of Safeway and Shoppers Food Warehouse.

"Competition has increased significantly within the region," Giant spokesman Barry F. Scher tells the Post. "That had an effect upon us." However, Scher emphasized for the Post that Giant “is committed to a turnaround, pointing to opening stores with a larger format and the start of a value improvement plan that lowered many prices.”
KC's View:
The folks we know who understand the DC market say that the real problem Giant is facing is the loss of the real community connection that it used to have before many of its operations were consolidated with those of Ahold-owned Stop & Shop.

We have no doubt that Giant is trying to rectify the situation, but this is a great object lesson in a discussion that we’ve been having a lot here on MNB recently – the difference between efficiency and effectiveness.