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There are numerous reports this morning that Amazon.com could be negotiating to acquire Netflix.com, the home video rental company that redefined the business by creating an online ordering/monthly pricing model. Both companies are heavily invested in the video downloading business, and it is believed that this technology would create the synergy that would make such a deal worthwhile.

Neither company is commenting on the rumor.
KC's View:
Netflix and Amazon are two of the online services that we use the most. To have them interconnected, we think, would be heaven.