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Published reports say that Wal-Mart's Asda Group in the UK is trolling for customers of the troubled Kwik Save chain there by offering them two free pints of milk and a free loaf of bread earlier this week if they showed up at an Asda store with a Kwik Save register receipt.

Kwik Save has been experiencing severe financial troubles, which have led to out-of-stocks and the cut off of deliveries by a number of suppliers – including bread and milk manufacturers.
KC's View:
This is a good idea, though it occurs to us that it violates one of the primary rules of marketing – never alienate the core customer base.

Think about the person who has been patronizing Asda consistently for a number of years, and who finds out that he or she has to pay for an item that a competitor's shopper is getting for free. Now, this happens all the time – new and prospective customers getting preferential treatment not offered to existing and longtime shoppers. Everybody does it – from banks to insurance companies to car washes to supermarkets.

But it doesn't make it right.

Just something to think about.