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Published reports say that Wal-Mart's Japanese subsidiary, Seiyu, has decided to start selling US beef in 158 of its stores there, up from the just 20 units where it has been selling US beef since last March, when the Japanese government began allowing it back into the country, after having suspended its import because of mad cow disease fears.
KC's View:
We won’t pretend to be an expert on the Japanese market, but when we were there last December, the folks at Aeon – the nation's biggest food retailer – told us that local consumers were not interested in American beef, and that it had no intention of selling it.

There are two possibilities here. One is that Seiyu is getting so many requests for US beef that it is being forced to expand the number of stores in which it sells the product. The second is that Seiyu believes that it can force-feed US beef to the Japanese customer simply through force of marketing will.

Not sure why, but we'd bet on the latter.