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• The Wall Street Journal reports that “Coca-Cola Co. and Cargill Inc. have teamed up to market a new calorie-free natural sweetener they hope will appeal to health-conscious consumers and shake up the global sweeteners market, but they face serious regulatory and production challenges.” The new sweetener is called rebiana, which is derived from a controversial South American herb called stevia, could be used in “products such as yogurt, cereals, ice cream and candy, and (Cargill) hasn't ruled out selling it for tabletop use.”

Reuters reports on new research saying that whole grain intake consistently is shown to help lower cholesterol, prevent heart attacks, and reduce inflammation in the circulatory system. Despite all the research, Reuters notes, “surveys show that few Americans get the recommended three servings of whole grains per day (and), more than 40 percent of U.S. adults say they eat no whole grains.”

• The New York Times reports that “under pressure from animal rights advocates, two soft drink giants, Coca-Cola and PepsiCo, have agreed to stop directly financing research that uses animals to test or develop their products, except where such testing is required by law.”

• The Wall Street Journal reports that Coca-Cola has signed a deal to start distributing Juan Valdez-branded Columbian coffee in vending machines at 11,000 locations around the United States.
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