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Reuters reports that “after years of being in short supply, organic milk is expected to flood the U.S. market as a regulation change and higher margins push more dairy farmers to produce it.

“The dairy industry is expecting organic milk supply to surge by at least 40 percent this year from a previous annual growth rate of 20 percent, creating an excess of 25 million gallons, according to some estimates. Meanwhile, consumer demand for organic milk will continue to grow at 25 percent annually, leading some industry experts to predict that a retail promotion war is imminent.”

Experts suggest that the combination of an oversupply with high demand will lead to an extremely competitive marketplace.
KC's View:
We assume, based on yesterday’s story, that the organic industry will not be putting out any ads suggesting that the consumption of organic milk will help you lose weight.