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The Palm Beach Post reports that Publix plans to build Publix GreenWise markets in Palm Beach and Boca Raton, expanding the concept from being just a section of traditional Publix stores to a format all its own. These will be the first two GreenWise stores, and Publix says that they will carry both the GreenWise private label organic and natural products, but also national and regional brands.

Two other GreenWise stores are expected to be built in Vero Beach and Tampa.

The stores are positioned as being competitive to Whole Foods, but at better prices.
KC's View:
Smart move. Multiple formats for a diversity of shoppers simply makes sense.