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• Tesco yesterday said that it expects to have 100 of its “Fresh & Easy Neighborhood Markets” in the US by February 2008, that it plans to spend $400 million (US) a year for the next five years as it rolls the concept out, and that its first markets will be Los Angeles, San Diego, Orange County (California), Phoenix and Las Vegas.

Tim Mason, CEO of Tesco’s US operations, said that while the concept has been described as a convenience store, “it's not a beer and chips business,” and he noted that the company wants “to sell fresh, healthy foods.” The stores will not sell tobacco products, and Mason said that everything sold by the company will be free of trans fats, artificial colors and artificial flavors.

Employees at the 10,000 square foot stores, according to Mason, will make the decision as to whether they want to be unionized or not.
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