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Red Herring reports that John Mackey, CEO of Whole Foods, has invested an undisclosed amount of money in, described as “a new-age social networking site.”

According to the story, the funds will be used by the site “to roll out e-newsletter software with social networking features for yoga studios, health-food stores, and similar businesses.”
KC's View:
This clearly is about doing more than just generating sales – it seems to be about building community and a groundswell of connections that will benefit both consumers and Whole Foods in the long run.