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The Produce for Better Health Foundation (PBH) announced the launch of its new Campaign for Children’s Health, which it describes as “a landmark five -year program that will encourage the nation’s children through moms to eat more fruits and vegetables for better health.”

PBH said in a prepared statement that its goal for the Campaign for Children’s Health is “to raise $3 million in funding to be used for programs to provide know-how, resources, and motivation that will make increased fruit and vegetable consumption a reality among our children today.” According to Gregg Storey, Ph.D., chair of the campaign, “Other organizations and campaigns are already addressing key topics like increasing physical education in schools and making sure children have health insurance. The missing link was a concerted effort to improve the diet of our nation’s children through fruits and vegetables. Now the Campaign for Children’s Health will work to fill that gap.”

PBH said it is about halfway to its $3 million fundraising goal.

National statistics showing that one-third of children and teens in the U.S. are overweight or obese, due to a lack of exercise and a diet high in fat, sugar and calories, are identified by PBH as the inspiration for the campaign. “These children suffer from low self-esteem, sleep apnea, early onset diabetes, and heart attacks as well as other diseases at younger and younger ages,” the foundation said. “Scientists recognize that children today may be the first generation in history who has a shorter life-span than their parents.”
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